Mark Sableman of Thompson Coburn LLP Selected by Aspatore Books as Author in New Authoritative Book, Advertising and Marketing Litigation Best Practices: Leading Lawyers on Preventing Conflicts, Mitigating Risks, and Deciding When to Settle vs. Litigate (Inside the Minds).

FOR IMMEDIATE RELEASE

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Boston, MA (January 2, 2008)— Mark Sableman, Partner in Thompson Coburn LLP, has been recognized as a leader in Advertising and Marketing Law by being selected as an author in the recently released book, Advertising and Marketing Litigation Best Practices, published by Aspatore Books.

Advertising and Marketing Litigation Best Practices, ISBN: 9781596228108, is an authoritative, insider’s perspective on top strategies for understanding the advertising and marketing legal framework. The book features partners and chairs from some of the nation’s leading law firms, who guide the reader through the intricacies of litigating and advertising and marketing disputes, and provide strategies for implementing advertising review systems to avoid future conflicts. From understanding a client’s goals and analyzing the nature of a controversy to evaluating the financial dimensions of a potential litigation, these lawyers offer tips for deciding when to settle versus litigate, and walk through the various methods for resolving disputes.

These top lawyers provide strategies for obtaining proper documentation, understanding and complying with government regulations, and mitigating risks. Finally, these leaders offer tips for defining expectations, planning defensively, implementing a proper strategy, and keeping abreast of change. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great legal minds of today as these experienced lawyers offer up their thoughts around the keys to success within this dynamic field of law.

Sableman’s chapter, “Assessing Consumer Understanding of the Advertisement’s Message,” addresses a crucial step in advertising law – understanding of how consumers perceive the advertisement in question. In advertising law, courts and agencies must analyze radio and television commercials, print ads, direct-mail pieces, and Internet ads from the perspective of the ordinary consumer. “Lawyers, judges, and business executives – all of whom tend to be highly educated and literal-minded – often find it hard to understand the ordinary consumer’s perspective,” Sableman notes. “But advertising law mandates that perspective, so we often need to utilize consumer surveys and experts in consumer behavior. By using such experts, we can avoid problems before publication, or, in litigation, focus on what the ads in question really say to the consumer.”

Sableman’s chapter describes the legal significance of consumer understandings, ways to discern and measure those understandings (such as surveys), and various techniques for resolving advertising issues and disputes. It discusses the wide panoply of advertising law and highlights recent trends, including legal challenges to various internet advertising techniques.

The Inside the Minds series is revolutionizing the business book market by publishing an unparalleled group of executives and providing an unprecedented introspective look into the leading minds of the business and legal world. For complete information on Inside the Minds, please visit www.Aspatore.com or email store@aspatore.com. This book can be purchased immediately by visiting http://www.aspatore.com/store/bookdetails.asp?id=599 and is available through bookstores nationwide. To order a copy of this book, you can also call 1-866-ASPATORE.

About Mark Sableman
Mark Sableman is a cum laude graduate of Georgetown University Law Center, where he was Articles Editor of the Georgetown Law Journal. He concentrates his practice in counseling and litigation of communications, intellectual property, unfair competition and technology issues. He frequently speaks, writes and teaches on communications and intellectual property issues, and is author of the book More Speech, Not Less: Communications Law in the Information Age (SIU Press 1997).

About Thompson Coburn LLP
Thompson Coburn LLP is an intensely client-focused firm with a passion for excellence. With 330 lawyers experienced in virtually all major areas of the law, the firm serves clients throughout the United States and beyond from offices in St. Louis, Chicago, Southern Illinois and Washington, D.C.

About Aspatore – Publishers of C-Level Business Intelligence
Aspatore Books is the largest and most exclusive publisher of C-Level executives (CEO, CFO, CTO, CMO, Partner) from the world's most respected companies and law firms. Aspatore annually publishes a select group of C-Level executives from the Global 1,000, top 250 law firms (Partners & Chairs), and other leading companies of all sizes. C-Level Business Intelligence™, as conceptualized and developed by Aspatore Books, provides professionals of all levels with proven business intelligence from industry insiders – direct and unfiltered insight from those who know it best – as opposed to third-party accounts offered by unknown authors and analysts. Aspatore Books is committed to publishing an innovative line of business and legal books, those which lay forth principles and offer insights that when employed, can have a direct financial impact on the reader's business objectives, whatever they may be.

For information: www.Aspatore.com
Contact: rpollock@aspatore.com
Phone: 1-866-ASPATORE