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You couldn’t live in the United States very long without at some point seeing abbreviated rules for a sweepstakes. They are usually found in the fine print at the bottom of an ad, sign, email message, bottle top, or banner, and almost always begin with the words “NO PURCHASE NECESSARY.” READ MORE
Internet and mobile advertising is subject to the same rules as anything else, the Federal Trade Commission recently assured us in a detailed 53-page booklet. To be fair, online advertising is subject to ordinary advertising rules. But there are always twists to how ordinary rules are applied online. READ MORE
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