When BTI Consulting Group asked general counsel which firms they recommend to their in-house colleagues, 650 firms were named. But only 25 law firms received general counsel endorsement each of the past five years. Thompson Coburn is one of those firms.
This distinction is important because, as BTI explains in their Most Recommended Law Firms report, these are the firms general counsel are willing to bet their reputation on — and that kind of trust is inspired by firms that have sustained “superior client service required to earn a client’s unprompted recommendation.”
The report also asked corporate counsel what led them to make a recommendation. Superior client service ranked first far and away, with 54 percent of the responses. Expertise was second with 25 percent. Corporate counsel also commended the firms based on breadth and depth of knowledge, ability to deliver results, and legal skills.
As Michael Rynowecer, BTI’s president and founder, told Law360 in an article about the new list, corporate counsel are expecting more from their law firms.
“They’re under the most pressure they’ve ever been, not only for cost control but to drive business. It’s not just about understanding regulations but about using them to get a product to market faster, to create a product that didn’t exist before or to find a way to get regulatory approval faster.” Rynowecer said. “Corporate counsel look to outside law firms for help on these issues… and not every law firm picks up on that immediately.”
BTI, based in Wellesley, MA, is the leading provider of strategic research to law firms and general counsel. For the past 20 years, BTI has developed market research about client service, market direction and client satisfaction for more than 200 top law firms.