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Episode 7: Star Cunningham on health care artificial intelligence

Eric Tower April 14, 2020

Star Cunningham
Star Cunningham

This week on Talking Pop Health, host Eric Tower welcomes Star Cunningham, CEO and founder of 4D Healthware, to the podcast for a conversation about the hot topic of virtual medicine, which has become a primary source of communicating with patients during the COVID-19 pandemic. Star discusses how 4D Healthware has utilized technology and health analytics to give patients the tools to take control of their health and lower their total cost of care.

Star, who has a background in artificial intelligence, founded 4D Healthware in 2011. The company combines emerging technology, smart devices and health data analytics into a single platform that allows patients and providers to engage in RPM, Remote Patient Management.

Some highlights from their conversation:

On using technology to create a customized engagement plan:

“Through our analytics, we can determine what time of day is best to contact patients. The patients are able to choose how they want to be communicated with, whether that be via a text message, email or phone call. Each patient is able to have a customized communication experience. The final piece to delivering them a customized experience is to ensure that the patient’s needs are cared for when engaging with them.”

On patients being more involved with their health:

“The health care industry will likely see consumers being much more engaged in the management of their health because whenever their money is impacted, people pay attention.  So people are going to want to learn what steps they need to take in order to live a healthier lifestyle. Right now we can't provide people with an exact list of how to improve their health based on their health history, background, places they’ve lived and the air they have breathed. As we collect data and information, we will be able to put those personalized checklists so that they can determine what needs to be done to avoid a health emergency at some point in the future.”

On the virtual team that works with patients:

“We still have human involvement in every interaction despite the artificial intelligence we utilize.  Our team, the majority of them are in Illinois, but they’re also spread out all over the country.  The reason I want my clinical care team to be in the state where the patients are is because a patient in New York and a patient in the rural south are going to all have different experiences even if they are the same age, same background. Patients need someone who is in their space, someone who’s familiar with their area, where they live, what they’re going through, how far is the farthest supermarket, where can they go to get fresh fruit.  I want that person who is engaging with them on a regular basis to understand what that patient is dealing with on a daily basis.”

Read the full transcript here.
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