Thompson Coburn Digital Content Manager Allison Spence is an honoree in the 2017 Unsung Legal Hero Awards, presented by Missouri Lawyers Weekly. The statewide awards honor the “behind the scenes” professionals who play a key role in the success of a law firm.
The Unsung Legal Heroes awards are featured in the July 24 edition of Missouri Lawyers Weekly, and honor eight different categories of law firm professionals, from paralegals to law librarians to IT professionals.
Allison joined Thompson Coburn in 2011 after working for more than six years as an award-winning journalist with legal publications, including Missouri Lawyers Weekly. As Digital Content Manager, Allison works with attorneys and senior staff across the Firm to create compelling digital content and social media strategies that connect attorneys to clients and prospects, establish them as thought leaders, and spur new business opportunities. She also leads work on attorney bio updates, LinkedIn training, and award nominations, and manages internal communications. Allison played a key role in the development and launch of Thompson Coburn’s new content-first website in September 2016.
Below is the Q&A with Allison that appears in Missouri Lawyers Weekly:
What led you to choose a career in the legal field?
I worked for several years as a journalist for legal publications, including Missouri Lawyers Media, and loved the intersection of journalism and the law. When an opportunity came up to join the marketing team at Thompson Coburn, I jumped at the chance to work more closely with attorneys. More than simply reporting the facts of a story, I now get the chance to flex all types of communications “muscles” – social media campaigns, advertising, internal communications, content marketing, and video and photography projects.
What is the best part of your job?
Working with the best legal marketing team in the country! I have learned so much from my colleagues and our CMO Anne Schuster about dedication, creativity, and what it takes to motivate and advocate for our attorney stakeholders. I’m also so proud to work each day on behalf of the attorneys of Thompson Coburn, who themselves have no shortage of talent and dedication to our clients. I get a little thrill each time I can help an attorney express something more clearly, concisely, or in a more compelling manner.
What is your favorite thing to do away from work?
I love international travel and spending time with my extended family, who are spread across several states. I’m also a movie buff; my husband Cory and I try to catch a movie here and there when we aren’t chasing around our brilliant two-year-old daughter.
Anything else you want people to know?
From my five short years spent within a law firm, I can say without any hesitation that it truly takes a village to keep a law firm going. I’m constantly amazed at the talented, cohesive team of administrative professionals who work tirelessly to support attorneys and the work they do on behalf of our clients. Whether creating a proprietary software program, following up on an invoice, conducting in-depth library research, managing the ins and outs of a major litigation, or making sure the light fixtures are replaced, it takes an army of dedicated professionals to support a successful law firm. They are the real heroes.
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