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Liz Blackwell


St. Louis
314 552 6420 direct

Liz represents consumer product manufacturers in high-stakes product liability and false advertising litigation in state and federal courts across the country. She is vice chair of the Firm's Mass Tort group and a member of the Firm's Consumer Products and Appellate practices.

Liz has spent nearly twenty years defending consumer product manufacturers at trial in high profile litigation across the nation. She has defended clients against product design claims, false labeling and advertising claims, targeted marketing claims, content-based speech regulations, and court-ordered compelled speech in many cases, at both the trial court and appellate level.

Recently, Liz successfully defended a major food manufacturer in a putative statewide "all natural" food labeling class action brought under the Missouri Merchandising Practices Act. She has also represented tobacco industry clients at trial in several significant cases challenging the industry's product advertising and labeling practices. These landmark cases included the $280 billion civil RICO case brought by the United States alleging false and misleading advertising and labeling, a statewide medical monitoring class action, and several state attorneys general actions alleging deceptive product marketing. Liz also led work on a multi-billion dollar health care cost-recovery case and served as trial counsel in a mass consolidation of more than 1,200 individual plaintiffs' personal injury claims — both challenging the defendants' advertising and labeling practices.

Liz has served on national legal strategy teams for major consumer product manufacturers for many years. She is regularly called upon to advise clients and develop briefing on complex federal preemption, First Amendment, punitive damages, and federal jurisdictional issues in complex product liability litigation. She has acted as lead legal issues and appellate counsel at trial in many cases, and for many years served on the national punitive damages defense team for a major consumer product manufacturer. She has significant experience developing expert witnesses, taking and defending depositions, and developing strategies for removing cases to federal court.


Analysis of sugar industry documents may impact litigation

Missouri appellate court rejects ‘ingredient list’ defense in food labeling case


Co-Author, "Drug Companies’ First Amendment Right to Advertise Their Products for Off-Label Use: Avoiding a Phyrric Victory";
FOOD AND DRUG LAW JOURNAL, Volume 58:3, November 2002

Co-Author, "Medical Monitoring: The Erosion of Traditional Tort Law Concepts";
Dechert’s Mass Torts & Product Liability Newsletter, January 2002, Issue 9


"Hot Topics in Mass Tort Litigation";
St. Louis Chapter of the Association of Corporate Counsel, September 2017

"The First Amendment and Consumer Protection";
National Association of Attorneys General (NAAG) Fall Consumer Protection Seminar, St. Louis, Missouri, November 2, 2015