Over the past 17 years, I’ve created hundreds of sweepstakes and contests. Thanks to my clients’ marketing savvy, these promotions have featured all kinds of prizes, including $100,000 college scholarships, new cars, boats, exotic vacations, backstage passes, celebrity meet-and-greets, fashion makeovers, clothes, jewelry, shoes, and simple bragging rights.
It seems at times that virtually anything can be used a sweepstakes or contest prize, including one of my favorites, a facial makeover that included plastic surgery services. But while a sweepstakes could gift you with a skin-tightening facelift, it can’t offer the drugs that ease the pain of going under the ...