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Carl Rowley


St. Louis
314 552 6100 direct

Carl is a first-chair trial lawyer whose cases and verdicts have been covered by The National Law Journal, The American Lawyer, The New York Times, CNN, Bloomberg News, CNBC, and other national media outlets.  As Chairman of the Firm's Mass Tort Practice and Co-Chair of its Consumer Products Practice, Carl defends consumer product manufacturers in state and federal courtrooms throughout the United States.

Carl has tried high-stakes cases for tobacco industry clients for decades, including as lead trial counsel in the defense of billion-dollar damages claims.  He first-chaired the largest defense jury verdict in the history of tobacco cost recovery litigation. 

Carl is a frequent speaker on legal challenges facing the cannabis industry and is quoted regularly on those issue in the national media.  He is a Lifetime and Sustaining Member of the National Cannabis Bar Association and serves on the National Cannabis Industry Association's Packaging and Labeling Committee.

Carl has litigated a wide variety of lawsuits, including business tort and commercial cases, wrongful death, individual smoking & health, and synergy cases.  He has defended class actions, cases alleging false or misleading product labelling, consumer protection cases, targeted marketing lawsuits, mass consolidations, and state attorneys general cases alleging false advertising. 

In addition to his current role as in-house counsel to the Firm, Carl has served on the Firm's Compensation Committee, Management Nominating Committee, and Associate Review Committee.  His books on jury instructions, now in their third edition, have been in continuous publication for over 30 years. 

Lead trial counsel for a major domestic cigarette manufacturer in a lawsuit tried against dozens of hospitals and hospital systems seeking more than $4 billion in compensatory damages. During the three-month trial, 26 jurors (including 14 alternates) heard testimony from 49 witnesses. Following seven days of deliberations, the jury returned defense verdicts on all claims by all plaintiffs. The National Law Journal described the win as "the largest defense victory in a tobacco cost-recovery suit to date."

National trial counsel for major domestic tobacco manufacturers in a variety of lawsuits including class actions, multi-plaintiff smoking and health lawsuits.

National trial counsel in asbestos litigation for a major consumer products manufacturer in mesothelioma cases.

National coordinating counsel in mass tort litigation for one of the country's largest pneumatic power tool and equipment manufacturers, overseeing the defense of thousands of cases arising out of industrial and occupational exposures.

National counsel for a major rail carrier in its hearing loss and cumulative trauma litigation, coordinating the defense of thousands of cases throughout the country.


ABA urges Congress to reform federal cannabis policy

Highlights from Missouri Cannabis Business Breakfast

Missouri medical cannabis business licensing: March 2019 status

Missouri’s 2018 medical cannabis initiatives: Part 2 – Business

Missouri’s 2018 medical cannabis initiatives: Part 1 – The basics

Top 5 warning signs for cannabis investors

Thompson Coburn takes stage at Cannabis Business Summit

Is San Francisco’s sugar-sweetened beverage rule watering down First Amendment rights?

UPDATE: Cannabis, pain reduction, and opioid abstinence

Weighing risks and benefits: Cannabis use and metabolic syndrome risk


"Cannabis Packaging and Labeling: Recommendations for Sensible and Consistent Regulations Across States and Nations";
Reviewer, National Cannabis Industry Association, February 2019

"Missouri's 2018 Medical Cannabis Initiatives";
Tracking Cannabis, November 2018

"Top 5 Warning Signs for Cannabis Investors";
Tracking Cannabis, September 2018

"Is San Francisco’s sugar-sweetened beverage rule watering down First Amendment rights?";
Asia IP 2016

"Illinois Non-Pattern Jury Instructions – Annotated IPI Companion - (Third Edition)";
Author, Book, West Group, New York, 2001

“Medico-Legal Aspects of Head Injury”;
Author, Book Chapter, in Head Injury & Post-Concussive Syndrome, Churchill Livingstone, Inc., New York, 1995

"Enemies List: A Vigilant Journalist’s Plea for a Renewed Red Scare";
Contributor, in P.J. O’Rourke, Atlantic Monthly Press, New York, 1996

"Illinois Non-Pattern Jury Instructions - (Second Edition)";
Author, Book, Lawyer’s Cooperative Publishing Company, New York, 1991

“Missouri’s Federal Employers Liability Act Verdict Director Denies Railroad Defendants a Fair Trial”;
Author, St. Louis Bar Journal, Fall, 1989

“Intrastate Forum Non Conveniens in Missouri”;
Author, 47 Journal of the Missouri Bar II, January-February, 1991

“Distinctive Aspects of Litigation Under the Federal Employers Liability Act: An Overview”;
Author, The St. Louis Bar Journal, Fall, 1989

"Illinois Non-Pattern Jury Instructions";
Author, Book, The Lawsource Publishing Company, Chicago, 1987

“Federal Employers Liability Act Cases -- Instructing on Sole Cause”;
Author, Journal of the Missouri Bar, April-May, 1988