Matt

Matt Braunel protects and vigorously enforces his clients’ intellectual property rights, including design and utility patents, trademarks, copyrights and trade secrets. For businesses and organizations of all sizes, he provides creative strategies that—due to their practical and highly targeted nature—are as efficient as they are effective.

Chair of the firm’s AI Task Force, Innovation Committee and co-chair of the AI Practice Group , Matt carefully steers clients through the copyright stress test that is generative AI. Much of his current counseling in the firm’s burgeoning Generative AI practice centers on risk avoidance via contract. Matt also wields innovative portfolio and copyright enforcement strategies to disrupt third parties using generative AI in an attempt to infringe without apparent detection.

Beyond his national counseling and litigation services, Matt has a brand protection practice that focuses on the flow of goods through international commerce. He works with the International Trade Commission and customs and border protection to combat piracy and seize counterfeit goods.

Matt is a registered patent attorney who has appeared before the International Trade Commission, the Patent and Trademark Office, the Patent Trial and Appeal Board, and the Trademark Trial and Appeal Board, the Federal Circuit Court of Appeals and District Courts in over 20 states. Held in high regard by clients and peers, a client noted in Lexology Client Choice that, “Mr. Braunel is one of the top trademark practitioners not only in Missouri, but in the United States, and is a valuable asset to all corporate counsel.”