Insight, Publication

July 27, 2026
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less than a minute
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The Startup Legal Playbook: Essential IP Strategies

Launching and scaling a startup comes with a host of legal considerations, particularly when it comes to protecting intellectual property. To help emerging companies navigate these challenges, Thompson Coburn’s Intellectual Property practice group introduces The Startup Legal Playbook, a video series covering key IP issues every startup should understand.

In the series:

  • Partner Jennifer Visintine explains the advantages of federal trademark registration and why securing trademark protection early can help companies build and protect their brands in Federal Trademark Registration.
  • In Protecting Your Trade Secrets, partner Michael Parks discusses how startups can safeguard valuable trade secrets and avoid common pitfalls that can put proprietary information at risk.
  • Michael Parks also explores the concept of Freedom to Operate, highlighting why startups should evaluate potential intellectual property risks before bringing products and services to market.
  • In Who Owns Your Company’s IP? partner Wil Holtz examines ownership issues that can arise with intellectual property and explains how unresolved rights can affect investment opportunities and company growth.
  • Wil Holtz also breaks down the value of developing a patent strategy in Benefits of a Patent Strategy, outlining how patents can support long-term business objectives and create competitive advantages.
  • In Trademark Clearance Search, partner Tom Polcyn discusses the importance of conducting trademark clearance searches before adopting a brand name, helping businesses avoid costly disputes and rebranding efforts.

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