Welcome to Thompson Coburn’s Sweepstakes Law Blog.
The use of sweepstakes, contests, and marketing promotions has increased dramatically over the past few years – and understandably so. They create buzz about a product or service, generate web traffic, bolster e-mail lists and strengthen the relationship between companies and consumers. But no company should jump into sweepstakes without being aware of the myriad laws and regulations relating to these valuable marketing tools.
That’s where this blog comes in. It’s a resource for anyone interested in creating, sponsoring, or simply learning more about sweepstakes, contests, or other types of marketing promotions. We strive to make this blog a one-stop source of up-to-date information about sweepstakes law issues.
The blog will:
- Aggregate and discuss news pertaining to sweepstakes, contests and promotions;
- Monitor current developments in case law, court opinions and legislation;
- Track enforcement of sweepstakes laws; and
- Detail best practices for drafting and implementing sweepstakes and pitfalls to avoid.
The blog will not provide legal advice, but it will offer a wealth of information for sweepstakes creators. Lastly, we want the Sweepstakes Law Blog to become a dynamic discussion forum for sweepstakes law issues, one where users can share tips and best practices to improve the use of these effective promotions.
We welcome your comments and suggestions at any time.