Home > News & Events > Tom Minogue represents the University of Missouri-St. Louis in 50th anniversary ad campaign

Tom Minogue represents the University of Missouri-St. Louis in 50th anniversary ad campaign

September 11, 2012

Tom Minogue billboard
A billboard featuring Tom Minogue now appears on westbound I-64, just a mile west of downtown. In the coming weeks, Tom’s ad will rotate to other billboard locations around St. Louis. Photo courtesy of the University of Missouri-St. Louis

Thompson Coburn Chairman Tom Minogue is one of six alumni of the University of Missouri-St. Louis selected by the university as the face of its 50th anniversary celebration. As part of an extensive advertising campaign promoting the anniversary, Tom is featured on a billboard located above westbound I-64, one mile west of downtown.

UMSL will rotate the billboard images over the next few months. Tom also will appear in TV, radio and print ads, and on a special website promoting the “I Chose UMSL” campaign.

“I wanted a first-class education, but going away to college was not an option,” Tom says in a video on the site. “My dad was a totally disabled World War II vet, and my family lived on veterans benefits. UMSL was right here in St. Louis, at the right place and at the right time for me.”

Tom earned a B.A., summa cum laude, in Economics from UMSL before attending law school at Harvard. He is a member of UMSL's Chancellor's Council, which advises the university’s leaders on the best way to move UMSL forward.

Other alumni featured in the campaign include George Paz, chairman and chief executive officer of Express Scripts, the largest public company in St. Louis; and Sandra Van Trease, group president of BJC Health Systems, the region’s largest employer.

UMSL, founded in 1962, is now the largest university in the St. Louis metropolitan area with more than 15,000 students and 60,000 alumni working in the region.