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Sweepstakes - The Essentials: What You Need to Know


The use of sweepstakes, contests, and marketing promotions has increased dramatically over the past few years – and understandably so. They create buzz about a product or service, generate web traffic, bolster e-mail lists and strengthen the relationship between companies and consumers. But no one should create sweepstakes without being aware of the myriad laws and regulations relating to these valuable marketing tools.

This webinar is designed for anyone interested in creating, sponsoring or simply learning more about sweepstakes, contests, or other types of promotions. The presentation will focus on the following questions: How do I make sure that my sweepstakes is not illegal gambling? Do I need to register it in any states? What is the difference between a sweepstakes and a contest? What needs to be included in official rules? What are the pitfalls that must be avoided?

CLE credit is no longer available for this recording.

Felicia Williams

Originally Presented:
October 10, 2012