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Boot Camp #5: Customer-only sweepstakes
If sweepstakes law had Ten Commandments, the first would be “thou shall not require anyone to make a purchase in order to enter a sweepstakes.” Doing so could violate the gambling laws in virtually every state in the country. But what if a retailer ...
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Boot Camp #4: Travel companions
When someone wins a trip in a sweepstakes or contest, they usually expect that the prize will be for two people so they can bring a travel companion along on their journey. If your promotion requires winners to fly solo, you need to make that very cl...
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Boot Camp #3: Travel prizes
“Win a trip to Tahiti.” “Travel to a NASCAR Race.” “You May Win a Fishing Trip to Canada.” “Win a Trip to Outer Space on the Virgin Galactic.” All of these titles are guaranteed to attract attention, particularly that last option, which could send yo...
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Boot Camp #2: Photo and video contests
A picture is worth a thousand words, but a picture of your customers using your product may be worth thousands of new buyers. In the past, photo contests usually cropped up as “cutest baby” or “best picture of the year” competitions. But all of that ...
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Boot Camp #1 - Gift cards as prizes
How much does the type of prize affect the popularity of a sweepstakes? I believe it can make a huge difference, even if the alternative prizes have the same value. For example, if you have $500 allotted for a prize, you could buy a $500 product a...
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Introducing Sweepstakes Boot Camp
Fitness boot camps are all the rage these days. At these grueling workouts, participants run sprints, flip tractor tires and strain through push-ups, all with a red-faced “drill sergeant” screaming in their face. I experienced a different type of ...