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FTC: Even implied messages need explicit disclosures

Mark Sableman October 26, 2017
Twists_default blog

The FTC adapted its endorsement rule to social media in 2009. But several issues continue to puzzle many people. First, what kinds of posts are viewed as endorsements? Second, what circumstances short of direct payments require disclosures? Finally, how can the circumstances of endorsements be disclosed in the limited space of social media? READ MORE