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Sweepstakes Law

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How consumers ‘sweepstakes’ today: There’s an app for that

October 31, 2017
illustration of a mobile device with apps

Companies that sponsor sweepstakes may not know about the extensive cottage industry that has sprung up around sweepstakes and other promotions, including clubs, apps, and various online resources designed to provide access to as many sweepstakes as quickly as possible. Interestingly, that goal is likely contrary to the marketing goals of the sweepstakes sponsors. READ MORE

Sandra Grauschopf interview, Part Three: Vote farming, fair play, and how to create the best sweepstakes possible

September 27, 2013
Sweepstakes_default blog

This week we’ve been talking with Sandra Grauschopf, a freelance writer and sweepstakes expert who manages About.com’s sweepstakes site and its forum for avid “sweepers.” In Part One and Part Two of this interview, Sandra gave us a variety of unique insights on her favorite types of promotions, and the most frequent mistakes she sees companies making in their efforts to market sweepstakes to potential customers. READ MORE

Sandra Grauschopf interview, Part Two: How to avoid annoying your sweepstakes entrants

September 26, 2013
Sweepstakes_default blog

Today we’re continuing our conversation with Sandra Grauschopf, About.com’s resident expert on all topics related to sweepstakes and contests. Sandra manages the site’s forum for avid “sweepers” and also consults with companies sponsoring promotions. READ MORE

Q&A with About.com sweepstakes expert Sandra Grauschopf, Part One

September 25, 2013
Sweepstakes_default blog

The sweepstakes world can be pretty evenly divided into two parts: The companies sponsoring sweepstakes, and the consumers who participate in them. Rarely do you have someone with a foot in both worlds, but Sandra Grauschopf does just that. READ MORE