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Why a sweepstakes could seriously boost your customer surveys

June 9, 2017
customer survey

To entice customers to complete survey questions, recently many companies have switched from discounts or coupons to sweepstakes as a survey incentive, especially promotions that offer cash prizes. READ MORE

Do’s and don’ts for dot-com ads

Mark Sableman April 3, 2013
online-ad_8616647160_o

Internet and mobile advertising is subject to the same rules as anything else, the Federal Trade Commission recently assured us in a detailed 53-page booklet. To be fair, online advertising is subject to ordinary advertising rules. But there are always twists to how ordinary rules are applied online. READ MORE

Does the Deceptive Mail Prevention and Enforcement Act apply to your sweepstakes?

August 28, 2012
Sweepstakes_default blog

Promoting the sweepstakes via the U.S. Postal Service triggers application of the Deceptive Mail Prevention and Enforcement Act (DMPEA) which contains a sizeable list of items that must be included in the sweepstakes. READ MORE