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How consumers ‘sweepstakes’ today: There’s an app for that

October 31, 2017
illustration of a mobile device with apps

Companies that sponsor sweepstakes may not know about the extensive cottage industry that has sprung up around sweepstakes and other promotions, including clubs, apps, and various online resources designed to provide access to as many sweepstakes as quickly as possible. Interestingly, that goal is likely contrary to the marketing goals of the sweepstakes sponsors. READ MORE