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Social media sweepstakes: 10 things you should know

December 22, 2014
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“How did we have sweepstakes before Facebook?” That question, which I heard during a call last week, summarizes the tremendous impact that social media has had on the use of sweepstakes and contests. READ MORE

Facebook's promotional page terms get a facelift

April 18, 2014
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Thus far, Facebook has not strongly enforced its promotion guidelines. However, losing the opportunity to have your sweepstakes or contest on Facebook could be a severe penalty to pay for not complying with the rules. READ MORE

Sandra Grauschopf interview, Part Three: Vote farming, fair play, and how to create the best sweepstakes possible

September 27, 2013
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This week we’ve been talking with Sandra Grauschopf, a freelance writer and sweepstakes expert who manages About.com’s sweepstakes site and its forum for avid “sweepers.” In Part One and Part Two of this interview, Sandra gave us a variety of unique insights on her favorite types of promotions, and the most frequent mistakes she sees companies making in their efforts to market sweepstakes to potential customers. READ MORE

Top 10 Sweepstakes Law Blog posts so far

March 29, 2013
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I thought I’d take a break from our Sweepstakes Boot Camp series to look back at the most popular Sweepstakes Law Blog posts over the last year. I ran the analytics on our site, and the results are illuminating. READ MORE

Get drawn to our new sweepstakes comic, ‘Swept Away’

October 24, 2012
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“Swept Away" is a two-page comic that follows the colorful misadventures of a marketing team that makes a questionable choice on their official rules and ends up paying the price (literally). READ MORE

5 pitfalls of refer-a-friend sweepstakes options

July 13, 2012
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When I saw an ad for a new Mexican restaurant that opened near my office, I thought about trying it. When I received a 10% off coupon in the mail, I thought about it again. But when my brother told me it was now his favorite restaurant, I went there for lunch on that very same day. READ MORE

Are you violating the Facebook contest rules?

April 25, 2012
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“Like” it, “poke” it, but don’t post your latest sweepstakes on Facebook without some serious thought. Your contest could be violating the site’s promotions rules. READ MORE