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Sweepstakes Law

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Will Florida and New York let you change a sweepstakes after it starts?

November 29, 2017
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I recently received an unusual request from the sponsor of a sweepstakes. The sponsor was one month into a three-month entry period stated in their sweepstake’s rules. Now the sponsor wanted to add a few new prizes to increase the number of entrants. The sponsor asked me what would happen if they changed the rules. READ MORE

Social media sweepstakes: 10 things you should know

December 22, 2014
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“How did we have sweepstakes before Facebook?” That question, which I heard during a call last week, summarizes the tremendous impact that social media has had on the use of sweepstakes and contests. READ MORE

Sweepstakes bonds 101: An interview with a bond broker

October 27, 2014
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One little-understood aspect of sweepstakes law are surety bonds, which are required to conduct sweepstakes in New York and Florida. For more insight on why sweepstakes sponsors need bonds and how the bonding process works, I turned to Marcia Cesafsky, a highly experienced bond broker who serves as Senior Broker of Specialty Surety for Aon Risk Solutions. READ MORE

Supermarket chain gets freezer burn from $100K sweepstakes fine

June 13, 2013
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Once again, a large retailer has been charged with violating New York state law by failing to properly inform customers that they could enter a sweepstakes without having to make a purchase. This time it was The Great Atlantic and Pacific Teas Company. READ MORE

Get drawn to our new sweepstakes comic, ‘Swept Away’

October 24, 2012
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“Swept Away" is a two-page comic that follows the colorful misadventures of a marketing team that makes a questionable choice on their official rules and ends up paying the price (literally). READ MORE

Sweepstakes nightmare: You failed to register your sweepstakes

June 5, 2012
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In sports, as in sweepstakes: Sometimes trying to do the right thing at the wrong time can lead to trouble. READ MORE

Do you need to register your sweepstakes?

January 5, 2012
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There are three states that require certain types of sweepstakes be registered before they can be implemented in their state. These states’ regulations include significant fines for companies that fail to comply. READ MORE