I am often asked how random drawings should be conducted to select the winners of a sweepstakes. It sounds like a fairly simple request, but like most legal questions, “it depends.” READ MORE
(By accessing, browsing or using the pages below, you agree to the Blog Conditions of Use/Disclaimer available under "Links.")
Contributors
Posts
Sandra Grauschopf interview, Part Two: How to avoid annoying your sweepstakes entrants
September 26, 2013
Today we’re continuing our conversation with Sandra Grauschopf, About.com’s resident expert on all topics related to sweepstakes and contests. Sandra manages the site’s forum for avid “sweepers” and also consults with companies sponsoring promotions. READ MORE
Boot Camp #2: Photo and video contests
February 1, 2013
A picture is worth a thousand words, but a picture of your customers using your product may be worth thousands of new buyers. In the past, photo contests usually cropped up as “cutest baby” or “best picture of the year” competitions. READ MORE
Pinterest issues new guidelines for sweepstakes and contests
December 3, 2012
Pinterest’s guidelines caution companies that many of these requirements vary from place to place. They also urge promotions sponsors to work with a lawyer to make sure they are in compliance. READ MORE
Cake contest winner hits politician with not-so-sweet lawsuit
November 19, 2012
Each sweepstakes is vulnerable to litigation. The number of entries or the value of prizes matters not. So don’t think your modest sweepstakes or contest is immune from a disgruntled entrant who knows her way to the courthouse steps. READ MORE
Consult this checklist before promoting your next sweepstakes
August 22, 2012
Any businesses that promote sweepstakes should be just as vigilant about double-checking all elements of their promotions before releasing them to the general public. To that end, I’ve created a checklist of 12 of the most important things to look for in these types of promotions. READ MORE