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Will Florida and New York let you change a sweepstakes after it starts?

November 29, 2017
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I recently received an unusual request from the sponsor of a sweepstakes. The sponsor was one month into a three-month entry period stated in their sweepstake’s rules. Now the sponsor wanted to add a few new prizes to increase the number of entrants. The sponsor asked me what would happen if they changed the rules. READ MORE

Can I change the rules to my sweepstakes? 12 questions you should ask

November 21, 2017
illustration of a cartoon man examining a contract with a magnifying glass

My usual response to requests to change the official rules of a sweepstakes after it has begun is that you can’t make any changes. However, there may be situations where a change to the rules may not be clear-cut. Here are 12 questions that you may want to ask before deciding whether to change the official rules of a running sweepstakes. READ MORE

Consult this checklist before promoting your next sweepstakes

August 22, 2012
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Any businesses that promote sweepstakes should be just as vigilant about double-checking all elements of their promotions before releasing them to the general public. To that end, I’ve created a checklist of 12 of the most important things to look for in these types of promotions. READ MORE