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Read this before you co-sponsor a sweepstakes or contest

February 20, 2015
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Quite often a company will see an opportunity to team with another company to create a sweepstakes or contest that will benefit both of them individually. For example, a manufacturer of insect repellent and the owner of a fishing resort both target the same customers but are not competitors. READ MORE

Boot Camp #3: Travel prizes

February 15, 2013
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“Win a trip to Tahiti.” “Travel to a NASCAR Race.” “You May Win a Fishing Trip to Canada.” “Win a Trip to Outer Space on the Virgin Galactic.” All of these titles are guaranteed to attract attention, particularly that last option, which could send your contest entrants over the moon with excitement. READ MORE

Boot Camp #1 - Gift cards as prizes

January 23, 2013
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How much does the type of prize affect the popularity of a sweepstakes? I believe it can make a huge difference, even if the alternative prizes have the same value. READ MORE