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7 things you should know about sweepstakes and contests in employee incentive programs

Dale Joerling August 9, 2017
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Employee incentive programs can have a very positive effect on employees output, efficiency and enthusiasm with respect to their jobs. However, there are a number of aspects of these programs that should be reviewed by lawyers who have experience with incentive programs and the application of state and federal sweepstakes and contest laws. READ MORE

Read this before you co-sponsor a sweepstakes or contest

Dale Joerling February 20, 2015
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Quite often a company will see an opportunity to team with another company to create a sweepstakes or contest that will benefit both of them individually. For example, a manufacturer of insect repellent and the owner of a fishing resort both target the same customers but are not competitors. READ MORE

7 important lessons from past FCC contest cases

Dale Joerling August 11, 2014
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The FCC’s Enforcement Bureau has brought a number of cases against broadcasters who conduct or advertise a contest on air. These cases range from failure to accurately disclose the end date for a sweepstakes, to a station’s employee rigging a contest so that his friends and family would win. READ MORE

The FCC’s contest regulations: A primer

Dale Joerling July 29, 2014
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Our recent post about the possibility that the Federal Communications Commission will no longer require broadcasters to disclose contest rules in their advertisements brought several questions from readers. Most of the questions were about the FCC regulations and enforcement activities. Here is a brief overview of the two major components of the FCC’s Contest Rule. READ MORE

Will the FCC allow online disclosure of contest rules? Stay tuned

Dale Joerling June 25, 2014
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Anyone who watches television or listens to the radio has heard a fast-talking announcer race through the abbreviated rules for a sweepstakes or contest. Or perhaps you’ve seen a copy of the official rules for only a second or two in a microscopic font size on your television screen. READ MORE

Sandra Grauschopf interview, Part Three: Vote farming, fair play, and how to create the best sweepstakes possible

Dale Joerling September 27, 2013
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This week we’ve been talking with Sandra Grauschopf, a freelance writer and sweepstakes expert who manages About.com’s sweepstakes site and its forum for avid “sweepers.” In Part One and Part Two of this interview, Sandra gave us a variety of unique insights on her favorite types of promotions, and the most frequent mistakes she sees companies making in their efforts to market sweepstakes to potential customers. READ MORE

Vote farmers plow under Taylor Swift contests

Dale Joerling July 26, 2013
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Early in her career, Taylor Swift was a spokesperson for one of our clients. I drafted the official rules for several contests that were used for her concerts and appearances at the client’s sponsored events. (I am secretly convinced that it was those contest rules that lead to her phenomenal success a singer.) READ MORE

What you need to know about Canadian sweepstakes and contest regulations

June 26, 2013
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Clients occasionally ask me to create official rules for a sweepstakes or contest that will be conducted in the U.S. and Canada, or in Canada alone. That’s when I contact counsel in Canada who I know have up-to-date experience with Canadian sweepstakes and contest laws. READ MORE

Contest insurance, part two: Protecting your payout

Dale Joerling February 27, 2013
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Part 1 of this series discussed how important it is to have contest insurance if the promotion has an expensive prize. It also warned that there are scammers who will sell you insurance but refuse to pay if someone wins the contest. READ MORE

Introducing Sweepstakes Boot Camp

Dale Joerling December 18, 2012
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Fitness boot camps are all the rage these days. At these grueling workouts, participants run sprints, flip tractor tires and strain through push-ups, all with a red-faced “drill sergeant” screaming in their face. READ MORE

Pinterest issues new guidelines for sweepstakes and contests

Dale Joerling December 3, 2012
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Pinterest’s guidelines caution companies that many of these requirements vary from place to place. They also urge promotions sponsors to work with a lawyer to make sure they are in compliance. READ MORE

Cake contest winner hits politician with not-so-sweet lawsuit

Dale Joerling November 19, 2012
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Each sweepstakes is vulnerable to litigation. The number of entries or the value of prizes matters not. So don’t think your modest sweepstakes or contest is immune from a disgruntled entrant who knows her way to the courthouse steps. READ MORE

Lawyer who lost $100,000 contest prize spurs debate about ‘vote farming’

Dale Joerling October 9, 2012
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Broadly defined, “vote farming” involves contest entrants launching broad social media or online “campaigns” with the goal of soliciting votes from strangers and winning the contest. READ MORE

Are you violating the Facebook contest rules?

Dale Joerling April 25, 2012
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“Like” it, “poke” it, but don’t post your latest sweepstakes on Facebook without some serious thought. Your contest could be violating the site’s promotions rules. READ MORE

FCC expands its reach to online sweepstakes and contests

Dale Joerling February 2, 2012
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Operating in accordance with the rules and alerting entrants to the material terms of the sweepstakes or contest is sound advice when creating any sweepstakes or contest. READ MORE

Sweepstakes and contests: What’s the difference?

December 14, 2011
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As a sweepstakes attorney, one of the most frequent questions I’m asked is, “What is the difference between a sweepstakes and a contest?” The short answer: Lots. READ MORE